Advanced Search
Nenad Bach - Editor in Chief

Sponsored Ads
 »  Home  »  Politics  »  (E) Euro/GB (or Croatian) dilemma: ''Profit dictates values'' ?
(E) Euro/GB (or Croatian) dilemma: ''Profit dictates values'' ?
By Nenad N. Bach | Published  05/11/2002 | Politics | Unrated
(E) Euro/GB (or Croatian) dilemma: ''Profit dictates values'' ?


NOTE: Most of this message is in English; I just give a very brief
summary in Croatian at the very bottom of the message ...

This is possibly one of the key dilemmas of our global village ...

''The corporate (profit) bottom line dictates values (in the USA)''
... and what is the BOTTOM LINE in your own mind-vision ?

It is a rather serious article in the latest TIME and it's online
and I can hardly think of the better text that describes the
core dilemmas of all managers, professionals or our people today ...


More details online:,13005,901020513-235392,00.html 
As intemperate, sustained assaults on accepted wisdoms go, Will Hutton's The World We're In (Little Brown; 409 pages) is world class. The British author and economist's basic premise is that the world stands at a critical juncture faced by the "unlovely and dangerous prospect" that American security concerns will become paramount and all other global worries will be subordinated in an exercise of unilateral "brutish American power." Only the European Union, argues Hutton, has the democratic values and social and economic models to offer a counterweight. What sets Hutton's passionate cri de guerre apart from the usual left-of-center orthodoxy is its root-and-branch critique of contemporary American society and the explicit claim it makes that a united Europe now offers a better, fairer, more successful and more democratic model for the future than the U.S.

Hutton piles one alleged American failing on top of another:

American democracy today is "an offense to democratic ideals." "The object of the U.S. corporation is now naked and unashamed: it is to maximize financial gain for those who own it." "The U.S. system is not only socially unjust but also calamitously economically inefficient."

The cause of this sorry state of affairs, in Hutton's eyes, is simple: the ascendancy enjoyed over the past 25 years by the American brand of fundamentalist conservatism with its mulish stress on the rights of the propertied and the freedom of business. "American conservatism," he writes, has "wrought contemptible damage on its own society [and] cannot be allowed to repeat the carnage in Europe." Civility is now under siege in the U.S. because of the triumph of the market economy. The corporate bottom line dictates values. Social mobility has ground to a halt as bitterness and cynicism have risen. Meantime, American unilateralism is threatening the fabric of global interdependence and understanding so painstakingly constructed since 1945. Europe, in contrast, is a land of milk and honey. Europeans generally favor those things Hutton defines as "good": a dominant role for the state; income redistribution; a wider definition of "rights" including free health, education and unemployment benefits; international organizations and supranational authority. "Europe stands alone in offering hope and opportunity to the destitute of the world," argues Hutton. "If this clash is at bottom a moral argument, the Europeans win hands down."

A subplot running throughout the book is the argument that Britain must choose once and for all whether it "sides" with the U.S. or Europe as the relationship between the two power blocs becomes more competitive and the euro transforms relationships in Europe forever. Hutton, of course, has no doubt that Europe offers Britain far more than the U.S. does. If Hutton's purpose is to start a debate about America's or Europe's future, he may well succeed. But if his object is to change minds, change policies, change values, change priorities - on either side of the Atlantic - this angry book is far more likely to end up worsening divisions and heightening misunderstandings.

Intimne strateske dileme glede svake HR vizije s kojima se eksplicitno
i implicitno susrecemo (a rekao bih i svi na ovoj listi) su
sasvim sigurno povezane i s nasom osobnom vizijom glede opcija
kapitalizma, globalizacije u odnosu na 'lokalne' nacionalne vrijednosti ...
jedna arhetipna dilema je dosta dobro opisana u zadnjem TIME-u :

... naime ''The corporate bottom line dictates values (in the USA)''
pa ako cijeli svijet potpuno preuzme 'tvrdi' Wall Street credo ...
postavlja se pitanje posljedica za sve 'polu-socijalisticke' Euro-ekonomije,
za male zemlje, a u TIME clanku konkretno pro-americku Veliku Britaniju ...

PROFIT je glavni cilj svake kompanije (USA, GB)


Vlada i demokratski odabrani predstavnici drustvo
moraju biti aktivni partneri u domeni odluka kompanije (D, EU)

To je i tema nove knjige britanskog ekonomiste Will Hutton-a
i TIME mu posvecuje 2 stranice u zadnjem broju te govori o
ozbiljnijem konceptualnom sukobu izmedju Wall Street profit opsesije
i jedne (ne uvijek idealne) ali blaze Euro-verzije kapitalizma
(gdje je glavna dilema pred Britanijom: ici s USA kao dosad ili s EU ...).

Srecom dobar dio je na web-u i isplati se procitati:,13005,901020513-235392,00.html 

How would you rate the quality of this article?

Enter the security code shown below:
imgRegenerate Image

Add comment

Article Options
Croatian Constellation

Popular Articles
  1. Dr. Andrija Puharich: parapsychologist, medical researcher, and inventor
  2. (E) Croatian Book Club-Mike Celizic
  3. Europe 2007: Zagreb the Continent's new star
  4. (E) 100 Years Old Hotel Therapia reopens in Crikvenica
  5. Nenad Bach & Miro Gavran hosted by Branimir Bilic on Croatian TV 2010
No popular articles found.