(E) Tomislav S. Peric - Media Relations Expert
Tomislav S. Pericâ€™
Tomislav S. Pericâ€™ is president of Galileo Communications Inc., a communications consulting firm that specializes in creating editorial products and initiating aggressive public relations campaigns on behalf of its clients.
Tomâ€™s client list includes the largest developer of embedded software in the world, the 25th largest privately held company in the United States, the 12th largest investor-owned utility in the United States, the third largest business-to-business publisher in the United States, the Republic of Croatia, the largest architectural firm in Ohio, the most influential trade expert in Ohio and one of the nationâ€™s top supply chain experts.
A Cleveland, Ohio native, Tom forged his editorial expertise with a decade-long stint as a senior reporter with American News Features Syndicate in Washington, D.C. Tom spent an additional seven years as a journalist in Northeast Ohio, serving as a business editor of a daily newspaper and holding various senior editorial positions on a variety of magazines, including senior editor at Cleveland Magazine. He helped launch editorial products in his areas of expertise for two Penton Media publications, one focusing on small business (Managing Small Business magazine) and the other on the HVACR industry (HVACR Distribution Business magazine). He has worked with the Greater Cleveland Growth Association and the Convention and Visitors Bureau on a variety of editorial and public relations projects.
He is the editor of the award-winning (in its first year) B2B Marketing Trends.
His 1994 article, The House of Martin, won an award as the best reported magazine feature in Ohio.
In the public relations field, he is known for obtaining remarkable results with his media relations campaigns. One client with a national practice had approximately $5,000 to $10,000 worth of media coverage annually before enlisting Tomâ€™s assistance. In less than two years, his publicity program garnered the client more than $1.4 million in media coverage. In the process, he turned one of the companyâ€™s principals into the most published writer in his industry (excluding professional writers or columnists). He has also written advertising copy and speeches for various CEOs.
Tom was born of Croatian parents in a refugee camp in Europe and immigrated to the United States as a child. He opened his first business at 19. He sold it several years later and attended The American University in Washington, D.C., on several academic scholarships, including a Scripps-Howard National Journalism Scholarship. He studied communications and history as an undergraduate and international affairs as a graduate student.
Tom has extensive teaching experience as an instructor of writing and as a speaker on how the media works. He has taught at the University of Maryland, the University of Akron, Lakeland (Ohio) Community College and Camden County (New Jersey) College. Tom earned his Certified Toastmaster with Toastmasters and served as vice president of public relations for the oldest Toastmasters club in New Jersey.
He is the author of Wacky Days: How to Get Millions of $$$ in Free Publicity by Creating Your Own â€śRealâ€? Holiday & Other Tactics Used by Media Experts (Gregson & Lestrade).
In 1997 he started Galileo Communications Inc., which has offices in Cherry Hill, N.J., and Cleveland Ohio. Tom lives in Haddonfield, N.J., with his wife, Cheryl Federline, an international trade expert, formerly with a Fortune 200 company and the Greater Cleveland Growth Association where she served as deputy director of the World Trade Center. They have a son, Andrew, 11, who recently was the highest scoring 5th-grader in the New Jersey State Geography championship.
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