MEDIA AND SOCIETY

Inter-University Centre Dubrovnik, 24 August -29 August, 2003

The 15 th Annual International Communication Course & Conference
»MEDIA AND SOCIETY«
Dubrovnik, 24 August – 29 August, 2003

Course & Conference Programme
Inter-University Centre Dubrovnik
Don Frane Buliæa 4
Tel.: 00385/20/413-626
Fax: 00385/20/413-628
E-mail: iuc@du.tel.hr
www.iuc.hr
www.unizd.hr
President of the Organizing Committe: Prof.dr.sc.Mario Plenkoviæ
mplenkovic@yahoo.com ,mplenkov@grf.hr 

Accomodation with special rates in the Hotel »Lero«:
1 single /HB = 58.- EUR
1 double /HB = 42.- EUR
Put I. Vojnoviæa 14
20 000 Dubrovnik /Croatia
Tel. 00385/20/332-022
Fax: 00385/20/332-123; E-mail: hotel-lero@du.tel.hr
Course fee for the participants: 35 EUR or 250.- Kn

Sunday, 24/8
Check-in and Registration in the »Lero« Hotel
9.00 p.m. Welcome drink at the »Lero Hotel« given by the Course Directors: Mario Plenkovic (Croatia), Bogomir Horvat (Slovenia), James Leigh (Cyprus), Bonita Dostal Neff (USA), France Vreg (Slovenia)

Monday, 25/8
Symposium venue: Inter-University Centre & Hotel Lero

10:00 - 13:00 MEDIA, POLITICS AND PUBLIC OPINION
Moderation: Bogomir Horvat (Slovenia), James Leigh (Cyprus), Mario Plenkoviæ (Croatia)

Contributors:
Thomas Bauer (Austria – University of Vienna): The Cultural-Theoretical Analysis of Communication – Conditions, Challenge, Expectations and Limits
France Vreg (Slovenia- University of Ljubljana): Media, Elections and Political Marketing
Maja ®itinski-©oljiæ (Croatia – University of Split) : Journalism as an Industry versus Journalism as a Profession
Aleksandar Halmi (Croatia – University of Zagreb): Qualitative Analysis in Communication Research
Vlado Su¹ac (Croatia – University of Zadar): Public TV in Croatia

Discussion

13:00 Cocktail given by Mrs. Berta Dragièeviæ - Executive Director of IUC

Tuesday, 26/8
10:00 - 13:00 MEDIA AND BUSINESS COMMUNICATION
Moderation: Bonita Dostal Neff (USA), Sonja Sibila Lebe (Slovenia), Juraj Plenkoviæ (Croatia)

Contributors:
®eljko Hutinski & Boris Aurer (Croatia – University of Zagreb): Security Preconditions of the Business Communications
Ksenija Èulo (Croatia – University of Osijek): E-Business in Media and Printing
Ivanka Avelini-Holjevac (Croatia – University of Rijeka): Business-Ethics – A Dimension of Quality and of Society
Dinka Krstuloviæ (USA – New York University): Media Ethics and Business Communication
Majda Tafra (Croatia – PR Manager /Coca-Cola): Role of Business in Creating a Culture of Community and Dialogue

Discussion

9.30 p.m. – Welcome Drink at the Lero Hotel for the Postgraduate Students / University of Zadar; Meeting with Mario Plenkoviæ & Josip Vidakoviæ & Bogomir Horvat

OBLIGATORY PROGRAMME FOR POSTGRADUATE STUDENTS - UNIVERSITY OF ZADAR (MODUL VII – 27.8.-29.8.2003)
Wednesday, 27/8
Inter-University Centre
9:30 - 13:00 INTERCULTURAL COMMUNICATION AND THE GLOBALIZATION PROCESS
Moderation: Thomas Bauer (Austria), France Vreg (Slovenia), Vlado Su¹ac (Croatia)

Salomi Papadima-Sophocleous (Cyprus – Intercollege University of Nicosia): A Web of Intercultural Communication
James Leigh (Cyprus – University College / Nicosia): Babylon in a Mirror: Intercultural and Supracultural Communication in a Globalized World?
Maria Economidou-Kogetsides (Cyprus – University College / Nicosia): Requesting in a Second/Foreign Language: The Use of Film for Developing Pragmatic Awareness in the Language Classroom
Maria Michailidis (Cyprus – University College / Nicosia): The Challenges of Cross-Cultural Communication: A Client Centered Approach in the Business World
Michael Hajimichael (Cyprus – University College / Nicosia): Tolerance and Multiculturalism through Music and Poetry

Discussion

Special Topics on Communication Science for Postgraduate Students:
16,15 -17,00: France Vreg (University of Ljubljana)
17,15 -18,00: Thomas Bauer (University of Vienna)
18,15-19,00: Bonita Dostal Neff (University of Valparaiso)
19.15 – 20,00: Mario Plenkoviæ (University of Zagreb)

Thursday, 28/8
Inter-University Centre
10:00-13:00 PUBLIC RELATIONS AND SOCIETY

Moderation: Bogomir Horvat (Slovenia), Ante Gavranoviæ (Croatia), Jelenka Voèkiæ-Avdagiæ (Bosnia & Herzegovina)

Contributors:
Bonita Dostal Neff (USA – University of Valparaiso): Public Relations Theory: Communication As the Metatheoretical Basis of the Discipline
Ante Gavranoviæ (Croatia – Croatian Journalism Associations): PR in Croatia

PR-Workshop: 1. The Concept of Leadership in Public Relations
2. Community and Crisis Communication

Discussion

Special Topics on Communication Science for Postgraduate Students:
16.15 – 19.30 : James Leigh (Intercollege University – Nicosia)

Friday, 29/8
Inter-University Centre
9:00 – 10.00 COMMUNICATION AND TOURISM

Moderation: Jozsef Györkös (Slovenia), Josip Vidakoviæ (Croatia), Aleksandar Halmi (Croatia)
Contributors:
Sonja Sibila Lebe (Slovenia – University of Maribor): Tourism in Slovenian Media
Ðani Bunja (Croatia – University of Zadar): Development of Communication Startegies in Tourism Industry
Melita Cvitanoviæ (Croatia – University of Zadar): Behavioral Culture in Tourism

Discussion

10.30 – 11.30 GLOBAL INFORMATION SOCIETY
Moderation: ®eljko Hutinski (Croatia), Dinka Krstuloviæ (USA), Maja ®itinski ©oljiæ (Croatia)
Contributors:
Jozsef Györkös (Slovenia – Ministry of Information Society): Key Challenges of Information Society: Participation, Trust and Security
Boris Aurer & ®eljko Hutinski (Croatia – University of Zagreb): Internet and Society
Juraj Plenkoviæ (Croatia – University of Rijeka): Scientific Characteristics and New Technologies

Discussion

11.30 – 13.00 INTERDICIPLINARY ASPECTS OF COMMUNICATION
Moderation: Boris Aurer (Croatia), Ksenija Èulo (Croatia), Ðani Bunja (Croatia)
Contributors:
Josip Vidakoviæ & Ana ©trkalj (Croatia – University of Zadar): Historical Review of Printed Media in ©ibenik – 19th and 20th Century
Loredana Kun (Canada – York University Toronto): The Convergent Media in Literature
Marija Marinoviæ, Marina Èièin ©ain, Alka Lustig-Korin (Croatia – University of Rijeka): Media as Children's Everyday Life
Ljubica Bakiæ-Tomiæ (Croatia – University of Zagreb): Communication Aspects in the Police Management
Discussion


13:00 – 13.30 Conclusions
Grant of Symposium Certifications
Mario Plenkovic (Croatia) & Bogomir Horvat (Slovenia)
mplenkovic@yahoo.com