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(E) Possibilities for Croatian manufacturers
By Nenad N. Bach | Published  06/11/2002 | Business | Unrated
(E) Possibilities for Croatian manufacturers


Several companies in the US now have websites that provide opportunities for manufacturers anywhere in the world to participate in reverse auctions and request for products. For instance - see the following:

Publix's purchasing goes high-tech
Publix Super Markets Inc. has launched a Web site to support its purchasing and reverse auction program. Suppliers of items other than consumer packaged goods who are interested in conducting business with Publix now can register through the company's Web site,, by clicking on the "Publix Purchasing" link. 

"The site enhances the process by providing suppliers with information about how to conduct business with Publix and how they can pre-qualify to participate in our auction process," says Lee Brunson, spokesman for the Lakeland-based grocer. 
The site provides pre-qualification forms and information for two of Publix's purchasing groups: manufacturing and facilities. 
Manufacturing is responsible for raw materials, packaging, supplies, equipment and services for Publix's manufacturing plants, as well as retail supply items. This group also assists the corporate purchasing and fresh products groups in the supplier review/electronic auction process for Publix private-label items and fresh products such as meat, seafood produce, bakery and deli. 
The facilities group is responsible for the design, construction and maintenance of retail stores and facilities. 

"Our current process requires suppliers of CPG (consumer packaged goods) items to contact our corporate purchasing department in Lakeland," Brunson says. "But we are working on future applications of the Web site that will enhance the process for that purchasing group as well." 
In November 2000, Publix began using e-commerce technologies to conduct reverse auctions. Last year, the company conducted 59 reverse auctions to purchase items such as pecans, containers, plastic bags, freight, Publix brand oils and shortenings, and Publix brand cheese. 
"We're using this e-commerce technology to seek suppliers who can provide high-quality products and premier services at the most competitive prices, reducing some of the administrative costs associated with the purchasing process," Brunson says. 
Publix is owned and operated by its more than 120,500 employees, with 2001 sales of $15.3 billion. Currently Publix has 697 stores in Florida, Georgia, South Carolina and Alabama. 
Publix has about 56 locations in Central Florida

This type of competition opportunities for Croatian companies to compete on a quality and cost basis. 

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