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(E) ATP CROATIA OPEN UMAG The Tournament history
By Nenad N. Bach | Published  05/9/2005 | Companies | Unrated
(E) ATP CROATIA OPEN UMAG The Tournament history

 

ATP TURNIR CROATIA OPEN UMAG
1990.- 2005.

 

www.croatiaopen.hr


 

25th April 2005.
ATP CROATIA OPEN UMAG

The Tournament history
1990.- 2005.

For the past 15 years ATP Croatia Open Umag, has been known as one of the most intriguing tennis tournaments of ATP International series in Europe. The unique Β«shell shapeΒ» of central stadium, location just on the beach, excellent combination of tourism, economy and sport Event, have been the trade marks of Umag, and Croatia itself. Great skill of tournament personal in finding a good combination of daily great matches and evening entertainment, are a magnet for numerous spectators, Croatian leading companies and world famous players. Not so many tournaments in this category can be praised with participation of players from clay tennis elite: Thomas Muster, Gustavo Kuerten, Marcelo Rios, Carlos Moya, Alberto Berasategui, and newcomers such as Filippo Volandri and Rafael Nadal.
 

Winners :
’90 – G. Prpic       ’94 – A. Berasategui     ’98 – B. Ulihrach     ’02 – C. Moya
’91 – D. Poliakov  ’95 – T. Muster            ’99 – M. Norman     ’03 – C. Moya
’92 - T. Muster     ’96 – C. Moya             ’00 – M. Rios           ’04 – G. Canas
’93 – T. Muster     ’97- F. Mantilla           ’01 – C. Moya

Thomas Muster, 3 times winner of the Tournament, and Carlos Moya, 4 times winner of the Tournament, have been both awarded from the town and government institutions for great sport and political involvement in promoting Umag & Croatia.
As far as the Tournament awards, besides numerous national awards, the ATP community has honored the Tournament organization by presenting it the Award of excellence 3 times. 1998, 2000, 2001, each time acknowledging the growing improvements in organizing this type of event.

Sponsorship aspect
Since the Tournament beginnings in 1990, Croatia has passed many transformations, from socialism to democracy, trough war to liberty, not stopping the Event trough the whole time, making the Tournament the only international Event in the country during the war, proving its importance and value beyond everything.
Today, Croatian economy has reached a status of marketing expanding community, and presenting a company on the tournament in Umag has become an important step, almost a β€œmustβ€? for all mayor Croatian and European trademarks with importance in this region.
The sponsorship value has been acknowledged by many Croatian companies, covering the most important Croatian brands from paint producers to water, and international brands such as Pepsi, Toyota etc. Trough the 15 years the tournament has gathered a strong sponsor family, celebrating with many of them a constant 10 year old cooperation.
Various promotional opportunities, from visual exposure in tennis center and central court, to VIP sponsor village with daily presentations, have created many interesting details in capturing different promotional requests for each sponsor. Besides standard promotional packages / from 25.000 € to 100.000 € / tournament goal is to reach to all various sponsors challenging them with new promotional ideas and combinations.

Media coverage
Television coverage of the Event is a valuable asset of the sponsorship market. In 2004 edition, Croatian national television, HTV, covers the Event with cca 22 hours of direct broadcasting, reaching more than 400.000 viewers. Private national wide TV channels, NOVA TV and RTL, have reported about the tournament ( estimated value cca 500.00 Kn / cca 67.000 € ). Several international broadcast companies have transmitted few matches and the final match.

ISTRA - GOLF d.o.o.
Savudrijska cesta bb, p.p. 105, 52470 Umag, CROATIA
Phone (385) 52 741 704, Fax (385) 52 741 513

 

 

www.croatiaopen.hr

 

Op-ed

 

A special article about Director of the Croatia Open, Slavko Rasberger, and the Institution of Croatia Open will be published on CROWN soon. This is one of the Croatia's Brands worth paying attention to.

And if you love tennis, July 25 - 31 2005, be there in Umag and enjoy our Croatian hospitality and a beautiful nature, great hotels, sports and culture.

 

Nenad Bach
 

Site: INTERNATIONAL TENNIS CENTER
PO BOX 105, Istraturist
52470 Umag
tel: 385-52/741704
fax: 385-52/741513
www.croatiaopen.hr
Direktor: Slavko Rasberger
tel: 385-52/741704 ili 710888
fax: 385-52/741513
slavko.rasberger@pu.htnet.hr

 

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